Retail & Dealer Partnerships

Offer your customers premium sneaker protection.

A turnkey care program retailers can plug into their existing footprint — bringing recurring revenue and a powerful customer touchpoint.

Built For

The retailers shaping sneaker culture.

Foot Locker
Finish Line
Shoe Palace
Macy's
Nordstrom
Kohl's
Amazon
Under Armour
Nike
Adidas
Champs
DSW
Partnership Benefits

An infrastructure partner — not just a vendor.

Add-On Revenue

New high-margin SKU at point of sale — protection plans attach to every pair sold.

Customer Retention

Recurring memberships drive repeat visits and lifetime value.

Nationwide Logistics

Mail-in pickup, restoration, and return — handled end-to-end by our network.

White-Label Ready

Branded portals, packaging, and reporting under your retail identity.

The Pitch · How It Works

Step-by-step: how Fresh Laced Protection benefits your company.

A six-stage operating model — built so retailers can plug in, brand it, and start collecting margin without operational overhead.

01

Onboarding & Integration

We integrate with your POS, e-commerce checkout, or app. Protection plans appear as a $9.99–$59.99/mo add-on at the moment of purchase. Setup in under 30 days — no hardware required.

02

Customer Enrollment

Your associates (in-store) or checkout flow (online) offer the protection plan. Customer enrolls, receives a digital membership card, and their pair is logged in the Fresh Laced network — tied to their receipt.

03

Mail-In Activation

When a customer needs cleaning, restoration, or repair, they request service through your branded portal. We send a prepaid label. Customer ships their pair to our DFW restoration hub.

04

Restoration & Quality Control

Our technicians document, treat, restore, and photograph every pair. Premium products. 5–14 day turnaround. Every pair photographed pre & post for full transparency.

05

Branded Return

Sneakers ship back in co-branded packaging — your retail identity reinforced at unboxing. Tracking, photos, and care notes delivered to the member.

06

Reporting & Revenue Share

Monthly dashboard: enrollments, retention, NPS, claim rate. You receive your revenue share automatically. We handle ops, you collect margin.

Program Structure

How the partnership is wired together.

Four layers — your customer, your brand, our network, your revenue. Clean separation of concerns: you sell, we operate.

Layer 01

Your Customer

Buys sneakers in your store or online. Offered Fresh Laced Protection at checkout.

Layer 02

Your Brand

Co-branded portal, packaging, and membership card. Every touchpoint reinforces YOUR retail identity.

Layer 03

Fresh Laced Network

We operate the restoration hub, logistics, customer service, and member dashboard — invisible infrastructure.

Layer 04

Your Bottom Line

Recurring revenue share, attach-rate lift on sneaker sales, and a measurable retention engine.

Operational Flow
STAGE 1
Sale at POS
STAGE 2
Member Enrolled
STAGE 3
Service Requested
STAGE 4
Restoration
STAGE 5
Branded Return
Unit Economics

The numbers behind the program.

$9.99–$59.99
Monthly plan price
30–40%
Partner revenue share
12–18%
Avg. attach rate at POS
5–14 days
Restoration turnaround

Example: A retailer selling 50,000 pairs/month at a 15% attach rate on the Elite plan ($24.99/mo) generates ~$2.25M in annual recurring partner revenue share — with zero added headcount.

Why Fresh Laced

The only turnkey sneaker care infrastructure built for national retail.

  • Trained restoration specialists, not gig workers.
  • Co-branded packaging and member portal — your identity, our backend.
  • Real-time dashboard: attach rate, retention, NPS, claim metrics.
  • Nationwide mail-in coverage — all 50 states from day one.
  • No POS hardware, no app development, no ops investment required.
  • Service membership model — predictable, recurring, high-margin.
Become a Partner

Let's talk distribution.

Send a note and our partnerships team will respond within two business days.