Building America's sneaker protection infrastructure.
Fresh Laced Protection was born out of sneaker culture — and the obvious gap inside it. Collectors spend thousands curating rotations, yet the care infrastructure has never matched the value of the product.
We started in Dallas–Fort Worth with a simple promise: treat every pair like a grail. From there, we've grown into a nationwide mail-in operation serving collectors, athletes, and everyday wearers across all 50 states.
Our vision goes further. We're building the systems — restoration, logistics, memberships, retailer partnerships, authentication — that an entire industry will run on.
From a local workshop to a national network.
Local Market
DFW focus, social growth, memberships, local drop-offs.
Regional Expansion
Texas-wide mail-in, dedicated warehouse facility, technician hiring.
National Network
Nationwide logistics, retailer partnerships, enterprise contracts, authentication integration.